Deadline: Not SpecifiedVestude Technology Services Limited is looking for a Digital Marketing Manager to lead the execution of our marketing initiatives including: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Email
Campaigns, Mobile Marketing and Digital Display Advertising. This position requires the ability to lead our marketing programs, by developing program strategy presentations, optimizing campaigns using media management, website analytics and analysis tools and creating program insight and performance review presentations. If you live, eat, and breathe digital marketing we would like to chat with you!
Digital Marketing Manager
Job TypeFull Time
QualificationBA/BSc/HND
Experience 5 years
Location Lagos
Job Field ICT / Computer Media / Advertising / Branding Sales / Marketing
Responsibilities:
Conduct Social Media campaigns
Perform discovery on social media landscape for brand and category
Determine channels and tactics best suited to strategic business objectives
Create focused campaigns that translate core marketing initiatives to social platforms
Optimize campaigns through performance analysis
Plan & execute Digital Display Advertising Campaigns
Research, plan and engage Digital media publishers
Lead the development of campaign creative (Banners and Landing Pages)
Oversee campaign setup: implement ad serving/tracking, traffic creative, establish and validate measurement and QA campaign setup (publisher implementation)
Optimize campaign performance through analysis, media and creative optimization
Develop weekly and quarterly campaign reports; review key insights with management
Create and optimize Paid Search campaigns
Hands-on experience with online communities and social networking sites in a professional capacity, including Twitter, Facebook, Google+ and YouTube account management as well as social media analytics
Develop creative social marketing initiatives to acquire and retain customers
Monitor rapidly evolving technologies, identifying areas of opportunity and partnering with content and technical teams to develop and implement new functionality
Plan and execute contests and surveys
Develop successful solutions to increase onsite engagement, customer interactions, sharing opportunities, ensuring customer acquisition and supporting monetization
Define key performance indicators and implement enterprise level measurement, campaign monitoring, analytics, and reporting methods to gauge success
Recommend best ways of communicating various marketing messages to stakeholders
Explore and identify new ways to integrate social media into business strategies and marketing
Perform Search Engine Optimization- Improve Rankings
Detailed keyword search:
Identification and prioritization of critical website pages for optimization
Optimization of metadata and page content
Website structural optimization
Development of inbound link building program
Measurement and optimization of natural search ranking and traffic
Social media integration
Implementation of SEM and SEO best practices unique to website redesigns
Qualifications:
5+ years experience leading and managing SEM, SEO, Social Media, Email, Mobile and Digital Advertising Campaigns
Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention
Data, analytics, and metrics oriented
Technical understanding of existing digital platforms, emerging technologies/trends, and integration strategies
Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
Effective time and project management skills, with ability to organize and prioritize efficiently
Highly creative and self-motivated, with strong conceptual and decision making skills
Proficient in Microsoft Excel, Word, Project and Powerpoin
Method of Application
Qualified candidates should submit CVs to sylvesterc@vestude.com. Only qualified candidates will be contacted.
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